20 years of real-world experience creates my tailored approach; one expertly designed to work for your business. I weave together relationship, communication, culture & change-management with laser-focused business acumen. Beneath this, we lay a foundation of the latest technology. Nova takes a holistic view of your business, its value, and the best strategies to revolutionize your business.

Anyone who wants to use AI, data, and modern tools to run their business more confidently.

If you're ambitious, curious, and open to new solutions — we’ll be a great fit.

Most clients don’t at first. You bring the problems, questions, or frustrations — I bring the clarity, plan & tools. My process is designed to surface opportunities, and help us understand which to prioritize.

We start with a discovery session. From there, I prepare a proposal with clear options, pricing, and timelines. A typical engagement includes assessment, opportunity analysis, strategy (roadmap) development, prioritization & implementation (specific project plans).

Not at all. Part of my value is translating complex concepts into clear, human language and ensuring everyone from our team is on the same page. Your only job is to show up honestly, and be open to better ways of working.

- Clearer visibility and understanding of business performance

- Increased confidence running your business

- Better decision-making, supported by data

- More efficient processes, less wasted time and money

- Higher lead conversion, improved customer experience

- Cost savings from eliminating duplicative tools or manual work

Every engagement includes measurable goals so you always know what’s improving.

Short answer:

It depends on your goals, scope, and the level of support you need.

Longer answer:

My pricing is designed to be flexible and transparent. Most clients fall into one of three categories: Project-Based, Monthly Retainer or Hourly.

For more information, please see the Pricing section below.

Because every business is different— and paying for something you don’t need is not the vibe. Your proposal always includes options (good/ better/best), so you stay in control of scope and budget. Pricing is tied directly to measurable goals with ROI, so you always know what’s improving. If the value isn’t there, I’m the first to tell you it doesn’t make sense to pay me.

Yes— especially small businesses and entrepreneurs. Milestone-based or monthly installments are common payment options.

Yes, those are my favorite clients! For strategic consulting, clients may continue with monthly retainers after a project wraps to have ongoing support, optimization & guidance as their business evolves.

Please ask. If it's in the realm of technology, strategy, or operations, I may be able to help. And if it’s outside my wheelhouse, I’ll point you toward someone who’s a perfect fit.

Generally, Smart Websites are turned around in 2 weeks following project kickoff. The timeline varies based on complexity and specific requirements. It is important someone is available to approve design concepts, send me feedback & revision requests, and answer any questions I might have.